Selfly Store secured double victory at the World Catering Technology Awards 2024

Selfly Store, a leading innovator in the retail sector, proudly took home not just one but two prestigious awards at the recent World Catering Technology Awards 2024. The winners were announced during a special live ceremony in-front of industry experts at Hotel, Restaurant & Catering show at the ExCel, London.

The awards, which celebrate excellence and innovation in the catering and retail technology industry, recognized Selfly Store's groundbreaking achievements in self-service technology and virtual marketing campaigns.

Selfly Store emerged victorious in the category of Self-Service Technology. This recognition underscores the company's ongoing commitment to revolutionizing the retail experience through cutting-edge technological solutions. With a focus on enhancing customer convenience and efficiency, Selfly Store's innovative self-service technologies have set new benchmarks for the industry.

Additionally, Selfly Store's creative marketing campaign for launching its Freezer in the metaverse impressed the judges, winning the company the Marketing Campaign award. This campaign highlighted Selfly Store's innovative approach to connecting with customers in new ways. By using the metaverse, Selfly Store expanded its brand's reach and connected with audiences in exciting ways beyond traditional methods.

"We are incredibly honoured to receive not one, but two awards at the World Catering Technology Awards 2024," said Aslak de Silva CEO at Selfly Store. "These awards are a testament to the hard work and dedication of our team, as well as our unwavering commitment to pushing the boundaries of innovation in the retail sector. We are immensely proud of what we have achieved and are excited to continue leading the way in technology-driven retail experiences."

Learn more about the World Catering Technology Awards 2024