Selfly Store's CEO Aslak de Silva Elected to European Vending & Coffee Service Association Executive Committee

Helsinki, Finland – 17 October 2024 – Selfly Store is proud to announce that its CEO, Aslak de Silva, has been elected to the Executive Committee of the European Vending & Coffee Service Association (EVA). This prestigious appointment reflects Aslak’s extensive leadership experience and Selfly Store’s growing influence within the vending and self-service retail sectors.

The EVA Executive Committee plays a pivotal role in shaping the policies and strategic direction of the Association, which is at the forefront of representing the vending and coffee service industry across Europe.

The EVA Executive Committee has traditionally focused on guiding the vending and coffee service industry with an emphasis on traditional vending machines. However, with Aslak de Silva’s appointment, the committee is set to embrace the next wave of innovation in vending technology. de Silva’s experience leading Selfly Store—an industry pioneer in intelligent self-service retail solutions—positions him to introduce new perspectives on how technology, data-driven insights, and enhanced consumer convenience can redefine the future of vending.

“As a business leader focused on driving technological innovation and customer-centric solutions, I am honoured to join the EVA Executive Committee,” said de Silva. “I look forward to collaborating with industry peers to further the Association’s mission of promoting the vending and coffee service industry across Europe. Together, we can continue to enhance the industry’s impact on businesses and consumers alike.”

With operations in over 20 countries and a client base that spans hospitality, workplaces, and public spaces, Selfly Store is at the forefront of transforming the industry. In 2023, the company was named one of the "50 Most Innovative Companies" by CEO Views, underscoring its role as a leader in smart vending solutions.

de Silva’s election is a clear signal that the EVA is committed to fostering innovation in the vending industry. As the association moves towards embracing smarter, more advanced technologies, de Silva’s vision will be instrumental in ensuring that the industry not only adapts but thrives in this new artificial intelligence era.

Learn more about Selfly Stores approach to really smart vending