Embracing smart vending solutions for expansion and efficiency
Confronting the challenge of high commissions from food delivery services like Uber Eats, which were affecting their profit margins significantly - Dr. Juice turned to an innovative solution in Selfly Store's smart vending machines. The smart vending fridges they have implemented are not just cost-effective but also allow the brand to broaden its reach independently, without depending on external delivery services. This shift to smart vending machine technology has been crucial, especially at a time when delivery sales are a significant part of their business.
While the Selfly Store machines have enabled Dr Juice to reduce their dependence on expensive delivery services, they have at the same time significantly increased Dr. Juice's brand reach and service range into both office and production locations. Moreover, the Dr Juice brand, including the smart vending fridge business model, has proven to be an attractive proposition for potential international franchisees.
Strategic placement and operational excellence
Dr. Juice strategically targets the corporate and production sectors, often isolated from conventional restaurants and operating round-the-clock, as their core market. The deployment of 10 smart vending fridges in these locations has aligned perfectly with their business model, bringing their products closer to a wider customer base.
The logistics of refilling the smart vending machines are seamlessly integrated with deliveries to their outlets, ensuring efficiency. The data collected from the Selfly Store Fridges offer valuable insights, particularly highlighting the success of cabinets located in 24-hour factory areas. Popular items like wraps, bread, baguettes, and toasties, drive sales, providing direction for product assortment.
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