We are Selfly Store
Selfly Store provides complete and easy-to-set-up smart vending machine solutions to enable merchants and consumers to meet through easy and convenient grab-n-go shopping. Our smart vending machines, Selfly Stores, are powered by RFID technology and connected to the Selfly Cloud, which allows merchants to remotely operate their Selfly Stores with access to real-time data. Today, our Selfly Stores are used by more than 100 forward-thinking companies in 21 countries across Europe. We collaborate with local partners throughout Europe and our biggest markets are France, Switzerland, Germany, Finland, and Sweden. We develop and produce all our products in Finland.

We have local presence throughout Europe and stay close to our customers to co-innovate
We have local presence throughout Europe and stay close to our customers to co-innovate
We are a diverse team of 14 nationalities located throughout 7 countries. Our customers’ success is crucial to us, why our offering includes frequent customer success advisory.
Moreover, we invest more than 60% of our turnover into R&D and focus on innovating together with our customers.


The 1000-year-old vending industry stands on the verge of disruption
The vending machine industry dates back to the first century in Egypt, when coin-based machines were introduced to dispense holy water at temples. Later, in the 19th century, vending machines were used to sell newspapers, stamps, cigarettes and chewing gums.
In recent years, increasingly smart vending solutions are being introduced around the world. While a majority of the machines on the market still operate with traditional vending dispense technology, the entry of smart machines is predicted to disrupt the vending industry over the next 10 years. The new technology and availability to data enable completely new product assortments and business models. As a forerunner in the smart vending space, Selfly Store aims to lead the imminent market disruption. We do this by combining best practices of brick-and-mortar retail and e-commerce – merging the physical shopping experience with a digitally enhanced grab-and-go service.
Our vision
People’s needs are predicted in advance, enabling them to ‘selfly’ preferred goods at the right time and place, with zero waiting time and food waste.
With this we mean that when people have access to Selfly Stores wherever they need them, they will be able to quickly serve themselves with whatever they need. As the solution is becoming increasingly intelligent all the time, AI will guide merchants to fill their cabinets with exactly the right items that consumer crave at that specific place and time. On top of this, we know that the Selfly Store solution also contributes to food waste reduction with it’s clever expiry date management features.

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